The Intimate Goes Public

Everyone start text messaging!

While the cell phone SMS message and "bluing" have become contemporary social networking phenom, there is something slightly tantalizing about bridging the intimacy of a two-way discourse and throwing it up onto twenty-foot thought bubbles in the heart of Paris or New York.

TXTual Healing is the concept of New York public artist Paul Notzold and deploys mobile phones and SMS to project private inner voices in massively public spaces with a degree of anonymity.

The way it works is that Notzold projects photo images from a hotdog vendor cart with a Mac laptop and digital projector on the side of buildings. Passerby's send SMS messages via their phone that Notzold, using proprietary software, places inside thought or dialog bubbles as you might see in a comic strip or a Roy Lichtenstein at the Whitney. All very automated and instant public messaging.

This concept takes very well to a city like Paris, where the private affairs dialog is often scandalously public proportion (witness newly elected President Nicolas Sarkozy and his highly public martial affairs) and concepts like bluing (text messaging strangers in bars or on the street using bluetooth capabilities) are normative.

Notzold projects dialog bubbles onto the side of a residential multi-story apartment building. As street pedestrians enter text into the dialog bubbles, it is as if we are witness to intimate conversations between apartment dwellers in the building.

Roughly translated from French: Woman: "...good luck with all the things which you trusted in this moment!"

French Man: "I just want to dance with you, just to feel the heat with you..."

In Austin Texas, Notzold projected a large decal-like image of an American Flag on the University of Texas campus building. UT Police shut down the performance after a couple of massagers wrote the ‘n’ word along with asian slurs from their cell phones. Notzold understood the police reaction, however, he commented, "...given today’s politics, seeing the ‘n’ word being said by the American flag is somewhat appropriate and telling."