Candle Cannon

Minneapolis' agency Colle + McVoy employees seem to be having too much fun at client Ebert & Gerbert's expense. Smokers and ex-smokers will take particular pleasure in the idea of the worlds biggest smoke ring maker. Essentially an air vortex canon blows a smoke ring 180 feet to extinguish birthday candles on Midwest subway sandwich maker Ebert & Gerbert's 20th anniversary cake. Even more fun than reaching desired outcomes was the process of prototyping, designing, building, and painting the canon. One can say, in this case, viral media on YouTube has become the mother of invention for ad agencies. Although viral media might be the newest trend, one thing has not changed in 40 years, as evidence the AMC retro TV series Mad Men, ad agency employees have always been crazy and quite possibly mad.